The worst part of being a photographer is having to choose among piles of photos, several that could be considered the best. Therefore, many camerapeople delegate this privilege to their clients.
Because it would be cruel to puzzle them with such a hard task without any clue how to solve it, I wrote this tutorial:
Go take a nap. Not right now, but after you receive the photos and take a quick look at them. Do not make the selection right away. You can delete the failures but nothing more. Your perception is likely to change after at the second glimpse. You have probably heard the advice to put away your writing until the next morning, or at least for a couple of hours before the final edition. It is the same rule with photos.
I often hear from other photographers that there is no need to have a personal website. They insist a Facebook profile or a page on 500px.com is the perfect portfolio for sharing with their clients. Some believe that an artist focused on marketing is in bad form.
“Let money hunt for geniuses, not geniuses hunt for money!” say my colleagues, feeding social networks with their latest masterpiece. Then they comfort themselves in a cosy recliner and celebrate each single “like” with a sip of wine.
Life would be totally different if they realized these things:
1. А Facebook profile cannot replace an entire website. It is the perfect platform for informal communication, but there are many clients who never use it and never will. Linkedin and Instagram is the same thing. A potential client opens a link to view a portfolio, but have no clue where to click and how to navigate. Additionally, to be able to contemplate the portfolio they have to sign up, leave their phone number, receive a message with a code… Continue reading
First of all, please sleep. It’s a Photoshoot; it’s not an exam! There is no need to study all night. The best thing you can do is look fresh and rested. If you don’t sleep enough, we’ll face dehydrated flabby skin, tired eyes with big dark circles and burst blood vessels, distracted attention and, because of exhaustion, a need to get everything over with as soon as possible. Sounds scary, right? Probably, we will still be able to get some nice shots, but they definitely will be better if you have a good rest before.
Please, no experiments with cosmetic products. No deep cleaning, tanning or hair removal the day before a photoshoot. Moistening and smoothing is great but you should use products and tools you’ve tested before to avoid unexpected allergic reactions. Most of all, your skin needs plenty of water and a long, restful sleep.