I often hear from other photographers that there is no need to have a personal website. They insist a Facebook profile or a page on 500px.com is the perfect portfolio for sharing with their clients. Some believe that an artist focused on marketing is in bad form.
“Let money hunt for geniuses, not geniuses hunt for money!” say my colleagues, feeding social networks with their latest masterpiece. Then they comfort themselves in a cosy recliner and celebrate each single “like” with a sip of wine.
Life would be totally different if they realized these things:
1. А Facebook profile cannot replace an entire website. It is the perfect platform for informal communication, but there are many clients who never use it and never will. Linkedin and Instagram is the same thing. A potential client opens a link to view a portfolio, but have no clue where to click and how to navigate. Additionally, to be able to contemplate the portfolio they have to sign up, leave their phone number, receive a message with a code… Continue reading